Spring. Passover. Easter. No matter what you are celebrating, this is a season of renewal, rebirth – a season of fresh opportunities. And though, for me, this was a tough week I found my faith renewed by the acts of friends. I believe in the inherent goodness of people. Given the opportunity, most people want […]
Making The IFA Convention An Investment Instead Of An Expense. The IFA Annual Convention is only 3 ½ weeks away and I’m excited about it. But, as I talk with friends, colleagues and clients about the money to attend and exhibit many say it is too expensive. I think that is backwards: this is one […]
This is a brilliant, fast and important article for anyone who wants to be understood! Make your communication work for you. These lessons are equally important when writing your manuals. http://www.forbes.com/2011/01/06/annoying-business-jargon-entrepreneurs-business.html
What do winning iPhone-game scores, knitting, franchising and social responsibility have in common? I had lovely holidays: they were quiet, enjoyable and spent with the people I love and with my iPhone, which I also love and have too personal a relationship with. New Year’s Day I hit three “personal bests” on iPhone games. I […]
Did you ever have “one of those days”? It starts out troubled and keeps on getting crazier? That was my day today. The alarm sounded at 3:15 AM. That is not a typo – it was dark and very early because I had to get to LAX for a 6:30AM flight. I stumbled through the […]
This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]
When Moses came down the mountain with the clay tablets he was not carrying the 10 Suggestions; they were Commandments.
Use visuals in your writing to illustrate points, lead the eye and keep the readers’ attention. But, be sure to use good visuals and use them well.
Lather, rinse, repeat. Lather, rinse, repeat. Doing the same thing repeatedly with the same results can be boring. Doing the same thing repeatedly and expecting different results is the definition of insanity. Doing the same thing repeatedly and getting different results is progress.
In the last few weeks we have looked at a lot of “hiccups” that all have the same effect – they take away the readers’ attention. This word play with gender is one of the most glaring examples.
By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.
If you don’t help your franchisees by giving them clear directions in your manuals, they have no shot at Emerald City, but a clear shot at melting away…
According to Will Rogers, “Everyone is stupid, only on a different topic.” When we listen to others, we gain information
“It’s so much more friendly with two.” Piglet, Pooh’s Little Instruction Book
If you strive for excellence with the customer experience, shouldn’t you give the same respect to your customer, the franchisee?
Perhaps some change is spontaneous, but not this one. I realized immediately that I needed a plan for this 12-mile walk.
Manuals and cookbooks have a lot in common: they both require specific and concrete directions to be effective.
I hold these truths to be self-evident …1) I hate to exercise. 2) I love food. 3) These two don’t mix well. I intend to make a change in 7 weeks and 12 miles.
Credibly recaptiualize customized best practices without client-centered experiences. Monotonectally e-enable world-class deliverables through optimal bandwidth. Quickly underwhelm distinctive models whereas effective communities. Interactively syndicate value-added infrastructures vis-a-vis economically sound users. Progressively innovate resource sucking users before timely materials.
Write your manuals with fewer words and simple sentences. Remember: franchisees use the manuals as reference guides, not reading material.
Maybe sticks and stones won’t break your bones, but the wrong words will break the intent of your manuals.
Last week we started on a series of blogs to help improve your writing skills. These are specifically for writing franchise manuals, though many can be used in all written communication. “Use your inside voice, dear.” This is another one of Moms’ great lessons that also applies to a well-constructed manual. In this week’s column […]
“Use your words.” This is the new anthem of mothers across the nation, and a darn good idea. But I would like to see the phrase expanded – just a little – to, “Use your words correctly.” Words are so important: they convey information, meaning and emotion. This is how we relate to each other […]
A few weeks ago at the So Cal WFN meeting Amy Cosper, Editor-in-Chief of Entrepreneur Magazine, said there was an old motorcycling adage, “You will go in the direction you look, so don’t look down.” That is great business and life advice: if you look up and forward that is where you will end up. […]
This week LinkedIn has had many discussions on the roles of the franchisor in terms of supporting franchisees. Site acquisition, lease negotiations, training of employees … While I believe all of these are important, I believe the greatest support a franchisor can offer a franchisee is teaching them to THINK rather than training them to […]
How can you use the power of networking to build a better franchise system with little or no added cost?
Pride of Ownership is the key to franchise success. http://wp.me/pQIj1-A
Last night I went out to dinner with friends at a regional chain restaurant. This Mexican restaurant offers decent food and reasonable prices making it a good choice for a mid-week get together. But not last night. The service was very slow, the guacamole was bland and tasted like soap, we got no drink refills […]
Read ’em and weep – a new blog post. http://wp.me/pQIj1-u
FDDs – Franchising’s answer to insomnia. We have all heard it and made the jokes but reading your FDD and Franchise Agreement is no laughing matter. We have made their dryness legendary and an excuse not to read them. This week I have been working with three brands to write their operations manuals. As my […]
Oops, did I say that out loud? http://wp.me/pQIj1-n
My administrator had one of those weeks when all the people she met were just plain old rude and mean – store clerks, customer service agents, people in the grocery store, etc. The final blow was when little girls in her daughter’s 6th grade class made racially discriminating remarks about another student. I thought Kelly […]
This has been an extraordinary week – we are happy to now work with Complete Nutrition. Thanks, Ryan. My staff needs to get busy.
Best Practices make Perfect. http://wp.me/pQIj1-h
By now we have all realized there is a new world order in the franchising sector predicated on the 2008 financial collapse and stalled credit markets. It took a while to realize that there was no silver bullet or magic potion to make franchise sales as robust as they had been in the previous years. […]
Another great day and the honor of working with another new brand. We are happy to be consulting with Blackfin in Denver!
We are very proud to now be working with Menchie’s!! We are very excited about working with this fun, new brand!
Just completed a terrific project with Pandora jewelry. It was an honor and a pleasure.
Facebook for lovers – and fighters. There are some business lessons in the subtext here. http://ow.ly/1ox1g
Three Little Letters Cause Big Confusion. http://wp.me/pQIj1-4
Today I was listening to the score of The King & I while writing an Operations Manual. (I am not advocating that as a perfect work mode, but it happens.). But there was ol’ Yul singing “It Is A Puzzlement” and he has that great line, “etc, etc and so forth..” And that is what […]