An Ode To Spring

Spring.  Passover. Easter.  No matter what you are celebrating, this is a season of renewal, rebirth  – a season of fresh opportunities.  And though, for me, this was a tough week I found my faith renewed by the acts of friends. I believe in the inherent goodness of people.  Given the opportunity, most people want […]

Read More ...

IFA Convention: Investment or Expense

Making The IFA Convention An Investment Instead Of An Expense. The IFA Annual Convention is only 3 ½ weeks away and I’m excited about it. But, as I talk with friends, colleagues and clients about the money to attend and exhibit many say it is too expensive. I think that is backwards: this is one […]

Read More ...

What Did You Say?

This is a brilliant, fast and important article for anyone who wants to be understood! Make your communication work for you. These lessons are equally important when writing your manuals. http://www.forbes.com/2011/01/06/annoying-business-jargon-entrepreneurs-business.html

Read More ...

Happy New Year and a Challenge

What do winning iPhone-game scores, knitting, franchising and social responsibility have in common? I had lovely holidays: they were quiet, enjoyable and spent with the people I love and with my iPhone, which I also love and have too personal a relationship with. New Year’s Day I hit three “personal bests” on iPhone games. I […]

Read More ...

Just roll with it baby

Did you ever have “one of those days”? It starts out troubled and keeps on getting crazier? That was my day today. The alarm sounded at 3:15 AM. That is not a typo – it was dark and very early because I had to get to LAX for a 6:30AM flight. I stumbled through the […]

Read More ...

The Proof is in The Pudding

This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]

Read More ...

You’re Not The Boss of Me!

When Moses came down the mountain with the clay tablets he was not carrying the 10 Suggestions; they were Commandments.

Read More ...

Picture This

Use visuals in your writing to illustrate points, lead the eye and keep the readers’ attention. But, be sure to use good visuals and use them well.

Read More ...

My Journey of Change in 12 Miles – Small Change Has an Impact

Lather, rinse, repeat. Lather, rinse, repeat. Doing the same thing repeatedly with the same results can be boring. Doing the same thing repeatedly and expecting different results is the definition of insanity. Doing the same thing repeatedly and getting different results is progress.

Read More ...

The Gender Gap – He/She is Confused.

In the last few weeks we have looked at a lot of “hiccups” that all have the same effect – they take away the readers’ attention. This word play with gender is one of the most glaring examples.

Read More ...

Sturgis & O’Connell Join Forces

By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.

Read More ...

You CAN Get There From Here

If you don’t help your franchisees by giving them clear directions in your manuals, they have no shot at Emerald City, but a clear shot at melting away…

Read More ...

SLRP is more then the water lapping at the shore.

According to Will Rogers, “Everyone is stupid, only on a different topic.” When we listen to others, we gain information

Read More ...

My Journey of Change in 12 Miles – Week Two: Walking the Plan

“It’s so much more friendly with two.” Piglet, Pooh’s Little Instruction Book

Read More ...

Consistency – More than the customer experience

If you strive for excellence with the customer experience, shouldn’t you give the same respect to your customer, the franchisee?

Read More ...

My Journey of Change in 12 Miles – Week One: You Need A Plan

Perhaps some change is spontaneous, but not this one. I realized immediately that I needed a plan for this 12-mile walk.

Read More ...

Clear As Mud

Manuals and cookbooks have a lot in common: they both require specific and concrete directions to be effective.

Read More ...

My Journey of Change in 12 Miles

I hold these truths to be self-evident …1) I hate to exercise. 2) I love food. 3) These two don’t mix well. I intend to make a change in 7 weeks and 12 miles.

Read More ...

Covalent mindshare without enterprise-wide action items

Credibly recaptiualize customized best practices without client-centered experiences. Monotonectally e-enable world-class deliverables through optimal bandwidth. Quickly underwhelm distinctive models whereas effective communities. Interactively syndicate value-added infrastructures vis-a-vis economically sound users. Progressively innovate resource sucking users before timely materials.

Read More ...

Write Manuals, not “War & Peace”

Write your manuals with fewer words and simple sentences. Remember: franchisees use the manuals as reference guides, not reading material.

Read More ...

Choose Your Words Carefully

Maybe sticks and stones won’t break your bones, but the wrong words will break the intent of your manuals.

Read More ...

Are You Talking to Me?

Last week we started on a series of blogs to help improve your writing skills.  These are specifically for writing  franchise manuals, though many can be used in all written communication. “Use your inside voice, dear.”  This is another one of Moms’ great lessons that also applies to a well-constructed manual.  In this week’s column […]

Read More ...

Ten Steps to Clearer Communincation

“Use your words.”  This is the new anthem of mothers across the nation, and a darn good idea.  But I would like to see the phrase expanded – just a little – to, “Use your words correctly.” Words are so important: they convey information, meaning and emotion.  This is how we relate to each other […]

Read More ...

Things Are Looking Down

A few weeks ago at the So Cal WFN meeting Amy Cosper, Editor-in-Chief of Entrepreneur Magazine, said there was an old motorcycling adage, “You will go in the direction you look, so don’t look down.”  That is great business and life advice: if you look up and forward that is where you will end up.  […]

Read More ...

The Critical Component in Franchising

This week LinkedIn has had many discussions on the roles of the franchisor in terms of supporting franchisees.  Site acquisition, lease negotiations, training of employees …  While I believe all of these are important, I believe the greatest support a franchisor can offer a franchisee is teaching them to THINK rather than training them to […]

Read More ...

Use networking for a better franchise system with little or no added cost

How can you use the power of networking to build a better franchise system with little or no added cost?

Read More ...

Pride of Ownership is the key to franchi

Pride of Ownership is the key to franchise success. http://wp.me/pQIj1-A

Read More ...

Pride of Ownership Is the Key

Last night I went out to dinner with friends at a regional chain restaurant.  This Mexican restaurant offers decent food and reasonable prices making it a good choice for a mid-week get together.  But not last night. The service was very slow, the guacamole was bland and tasted like soap, we got no drink refills […]

Read More ...

Read ’em and weep – a new blog post. ht

Read ’em and weep – a new blog post. http://wp.me/pQIj1-u

Read More ...

Sleeping Through The FDD

FDDs – Franchising’s answer to insomnia. We have all heard it and made the jokes but reading your FDD and Franchise Agreement is no laughing matter.  We have made their dryness legendary and an excuse not to read them. This week I have been working with three brands to write their operations manuals. As my […]

Read More ...

Oops, did I say that out loud? http://wp

Oops, did I say that out loud? http://wp.me/pQIj1-n

Read More ...

Oops, did I say that out loud?

My administrator had one of those weeks when all the people she met were just plain old rude and mean – store clerks, customer service agents, people in the grocery store, etc.  The final blow was when little girls in her daughter’s 6th grade class made racially discriminating remarks about another student.  I thought Kelly […]

Read More ...

This has been an extraordinary week – we

This has been an extraordinary week – we are happy to now work with Complete Nutrition. Thanks, Ryan. My staff needs to get busy.

Read More ...

Best Practices make Perfect. http://wp.m

Best Practices make Perfect. http://wp.me/pQIj1-h

Read More ...

Best Practices Make Perfect

By now we have all realized there is a new world order in the franchising sector predicated on the 2008 financial collapse and stalled credit markets.  It took a while to realize that there was no silver bullet or magic potion to make franchise sales as robust as they had been in the previous years.  […]

Read More ...

Another great day and the honor of worki

Another great day and the honor of working with another new brand. We are happy to be consulting with Blackfin in Denver!

Read More ...

We are very proud to now be working with

We are very proud to now be working with Menchie’s!! We are very excited about working with this fun, new brand!

Read More ...

Just completed a terrific project with P

Just completed a terrific project with Pandora jewelry. It was an honor and a pleasure.

Read More ...

Facebook for lovers – and fighters. Ther

Facebook for lovers – and fighters. There are some business lessons in the subtext here. http://ow.ly/1ox1g

Read More ...

Three Little Letters Cause Big Confusion

Three Little Letters Cause Big Confusion. http://wp.me/pQIj1-4

Read More ...

Three Little Letters Spell Big Confusion

Today I was listening to the score of The King & I while writing an Operations Manual. (I am not advocating that as a perfect work mode, but it happens.). But there was ol’ Yul singing “It Is A Puzzlement” and he has that great line, “etc, etc and so forth..” And that is what […]

Read More ...

© 2006-2020 FranWise All Rights Reserved | Privacy Policy | Contact Us