How was your #IFA2014 experience? Was it exactly what you expected? How to integrate change into your franchise system while staying true to your vision.
Franchising is a curious business model: It’s all about uniformity and system, but we don’t share a common vocabulary. Case in point – “Discovery Day.” This is a term that means many different things within the licensing process. Discovery days are not unique to franchising. As Geoff Seiber, CEO of FranFund (and formerly of FranChoice) […]
Last week we started on a series of blogs to help improve your writing skills. These are specifically for writing franchise manuals, though many can be used in all written communication. “Use your inside voice, dear.” This is another one of Moms’ great lessons that also applies to a well-constructed manual. In this week’s column […]
This week LinkedIn has had many discussions on the roles of the franchisor in terms of supporting franchisees. Site acquisition, lease negotiations, training of employees … While I believe all of these are important, I believe the greatest support a franchisor can offer a franchisee is teaching them to THINK rather than training them to […]
How can you use the power of networking to build a better franchise system with little or no added cost?
Last night I went out to dinner with friends at a regional chain restaurant. This Mexican restaurant offers decent food and reasonable prices making it a good choice for a mid-week get together. But not last night. The service was very slow, the guacamole was bland and tasted like soap, we got no drink refills […]