Pronouns are little words, but they can make a big difference in your legal protection as well as your brand and culture.
There is nothing like exchanging presents. Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.
How clearly are you communicating with your franchisees and franchise prospects? Jargon can cloud the message and repel people. Sometimes, we don’t even realize we are using jargon. Here is a very good article and poll from the people at Forbes. http://ow.ly/bvrhW What phrase or jargon is most annoying to you?
Let’s face it: no one reads Manuals except the writing staff. And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts? That is – until now. Besides, they had two weeks of training – they know what they are doing. Right. Before we […]
Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]
Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]
This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]