Franchisor Protection With Pronouns

Pronouns are little words, but they can make a big difference in your legal protection as well as your brand and culture.

Christmas In July – The Art of Giving to Your Franchisees

There is nothing like exchanging presents.  Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.  

Annoying, pretentious and useless jargon

How clearly are you communicating with your franchisees and franchise prospects?  Jargon can cloud the message and repel people. Sometimes, we don’t even realize we are using jargon.  Here is a very good article and poll from the people at Forbes.  http://ow.ly/bvrhW What phrase or jargon is most annoying to you?

Manuals: From Door Stops to Action Tools

Let’s face it: no one reads Manuals except the writing staff.  And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts?  That is – until now.  Besides, they had two weeks of training – they know what they are doing.  Right. Before we […]

FranWise Offers Translations at West Coast Expo

Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]

Valid Translations Equal Global Growth in Franchising

Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]

A brave new world – for consumer marketing

Being brave is hard and being brave in hard times is the mark of a leader.  Tomorrow the brave leaders in consumer marketing for franchise brands will gather in San Francisco at Franchise Update Media Group’s first Consumer Marketing Conference.  They have gathered the best in marketing strategies for retail and service brands to discuss […]

Drowning in a sea of love?

Help! I’m drowning!! I am deluged with posts from social media gurus, fan pages, business experts and daily coupon offerings. There is so much stuff in my SM pipeline that I can’t find those posts that are most meaningful to my business and me.

I saw the future yesterday. Are you ready for it?

I saw the future yesterday.   Are you ready for it? Background I had the privilege of participating in a panel discussion at Cal State Fullerton presented by Epsilon Nu Tau, the first co-ed fraternity for entrepreneurship.  The topic was “Women Entrepreneurs.”  As I looked at the audience noticed there were no notepads, but there were […]

The Proof is in The Pudding

This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]

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