A brave new world – for consumer marketing

Being brave is hard and being brave in hard times is the mark of a leader.  Tomorrow the brave leaders in consumer marketing for franchise brands will gather in San Francisco at Franchise Update Media Group’s first Consumer Marketing Conference.  They have gathered the best in marketing strategies for retail and service brands to discuss the current trends in consumer marketing.

We have all read and heard about the revolutionary changes that are happening in marketing today.  This blog is one of the tactics FranWise has adapted and we intend to learn more from the pros.  In addition to the franchisors who are successfully blending traditional marketing with today’s newest tools and social media, Franchise Update Media Group has gathered pros from the supplier side of franchising including early adapters such as Aviatech, Process Peak and Paul Segreto of Franchise Essentials.  This is a great opportunity for learning, asking lots of questions and getting ideas that can grow this business and that of all our franchise clients. There are so many top-rate speakers and presentations it will be hard to choose the ones to see.

It is a brave new world out there so doesn’t it make sense to surround you and your brand with the boldest and bravest?  We can all make the commitment to improve consumer-marketing results for the franchised units, which is good for the brand, the franchisee, the consumer and the economy.

If you want to be a leader in your system, come over to the Omni Hotel in San Francisco – there are still some slots open.


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