It really is true that we are all in this together, but we won’t all travel the same path. Those brands who know who they are, deeply understand their financial model and have core values to guide decisions will fare better. Take the time now to shore up your foundation then build. Life will be different, but that can be good, too.
Everyone who has ever flown has heard this in every pre-flight announcement, “If you are traveling with someone who needs help with their mask, put yours on first.” If you don’t have the strength to go on, you can’t help others. That was never more applicable than in today’s situation. For many of you, this is the […]
The storms have passed and the damage has been done and your franchisees must be up and running as soon as possible. How do you prepare for the next crisis and interruption to your royalty revenue stream? Our webinar, After the Storm, addresses all these issues that are franchisors are facing today. Franchising is vulnerable […]
There has been a lot of buzz and speculation surrounding the administrative ruling from the NLRB’s general counsel and the pending NLRB decision. Listen in to a conversation with Lee Plave of Plave Koch, Shelley Spandorf of Davis Wright Tremaine and Deb Evans of Franchise Foundry for great, straightforward talk about the ruling, what it […]
It’s not WHAT you do, it’s WHY you do it that inspires franchisees and customers.
Some thoughts on branding – it’s history and relevance today. Let’s have a discussion on your views on branding. Leave your comments here.
There is nothing like exchanging presents. Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.
What was in the air yesterday? Two people called to discuss converting their business to the franchise model (which, considering my business, is not unusual) and both wanted to offer very low franchise fees. That’s discouraging because I don’t think they are doing the research necessary to be a really good, sustainable franchisor. Let’s look […]
Last week was historic for franchising: Dealmakers’ Summit was launched. I was privileged to be a part of it and to learn. Dealmakers’ Summit is the brainchild of Susan Black-Beth, COO of Super Wash Car Washes, and it was designed to match equity funds with franchise systems looking to expand, improve or sell. As an […]
Men will never understand our love affair with shoes, so most women have given up explaining it – including me. But this is a story about shoe-shopping love. I ordered shoes from Zappos for the first time on Tuesday. I hate to shop (there is a gene broken somewhere in my DNA string), but shopping […]
This is the season when a lot of us decide to give back to the community. For me, it’s my 10th year with the Share Our Selves Adopt-A-Family in Costa Mesa – the best part of Christmas. But today I reflected on how much franchising helps us out. This local charity works 365 days a […]
Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]
Boo! It’s almost time for Halloween and here in California, it’s more of a holiday for adults than children. For one night we don costumes and masks and show … the “real” us? Or is it the darker shadow of our selves, as posited by Carl Jung? Who cares! We are we have fun, create […]
Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]