If your business or office has been closed for the better part of three months, it is time to take a look at everything from top to bottom.
It really is true that we are all in this together, but we won’t all travel the same path. Those brands who know who they are, deeply understand their financial model and have core values to guide decisions will fare better. Take the time now to shore up your foundation then build. Life will be different, but that can be good, too.
Everyone who has ever flown has heard this in every pre-flight announcement, “If you are traveling with someone who needs help with their mask, put yours on first.” If you don’t have the strength to go on, you can’t help others. That was never more applicable than in today’s situation. For many of you, this is the […]
Pronouns are little words, but they can make a big difference in your legal protection as well as your brand and culture.
There is nothing like exchanging presents. Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.
How clearly are you communicating with your franchisees and franchise prospects? Jargon can cloud the message and repel people. Sometimes, we don’t even realize we are using jargon. Here is a very good article and poll from the people at Forbes. http://ow.ly/bvrhW What phrase or jargon is most annoying to you?
Let’s face it: no one reads Manuals except the writing staff. And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts? That is – until now. Besides, they had two weeks of training – they know what they are doing. Right. Before we […]
Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]
Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]
Being brave is hard and being brave in hard times is the mark of a leader. Tomorrow the brave leaders in consumer marketing for franchise brands will gather in San Francisco at Franchise Update Media Group’s first Consumer Marketing Conference. They have gathered the best in marketing strategies for retail and service brands to discuss […]
Help! I’m drowning!! I am deluged with posts from social media gurus, fan pages, business experts and daily coupon offerings. There is so much stuff in my SM pipeline that I can’t find those posts that are most meaningful to my business and me.
I saw the future yesterday. Are you ready for it? Background I had the privilege of participating in a panel discussion at Cal State Fullerton presented by Epsilon Nu Tau, the first co-ed fraternity for entrepreneurship. The topic was “Women Entrepreneurs.” As I looked at the audience noticed there were no notepads, but there were […]
This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]
When Moses came down the mountain with the clay tablets he was not carrying the 10 Suggestions; they were Commandments.
Use visuals in your writing to illustrate points, lead the eye and keep the readers’ attention. But, be sure to use good visuals and use them well.
In the last few weeks we have looked at a lot of “hiccups” that all have the same effect – they take away the readers’ attention. This word play with gender is one of the most glaring examples.
By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.
If you don’t help your franchisees by giving them clear directions in your manuals, they have no shot at Emerald City, but a clear shot at melting away…
If you strive for excellence with the customer experience, shouldn’t you give the same respect to your customer, the franchisee?
Manuals and cookbooks have a lot in common: they both require specific and concrete directions to be effective.
Write your manuals with fewer words and simple sentences. Remember: franchisees use the manuals as reference guides, not reading material.
Maybe sticks and stones won’t break your bones, but the wrong words will break the intent of your manuals.
Last week we started on a series of blogs to help improve your writing skills. These are specifically for writing franchise manuals, though many can be used in all written communication. “Use your inside voice, dear.” This is another one of Moms’ great lessons that also applies to a well-constructed manual. In this week’s column […]