Marketing: The Next Step to Beating the Pandemic

We all choose how we relate to stressful situations: pull your head into your shells like a tortoise, or, strike out with a steady pace and win the race, like another, more famous, tortoise.  Which do you choose? The COVID -19 pandemic hit threw us all off balance.  It was hard to fathom and understand, but we […]

Read More ...

Beyond PPP: New Considerations In Lending

The lending pendulum is swinging and putting extra burdens on franchisees. How can franchisors help and grow the system?

Read More ...

Christmas In July – The Art of Giving to Your Franchisees

There is nothing like exchanging presents.  Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.  

Read More ...

Setting Franchise Fees – Without a Dart Board

What was in the air yesterday?  Two people called to discuss converting their business to the franchise model (which, considering my business, is not unusual) and both wanted to offer very low franchise fees.  That’s discouraging because I don’t think they are doing the research necessary to be a really good, sustainable franchisor. Let’s look […]

Read More ...

Dealmakers’ Summit & Sound Franchising Combine For Success

Last week was historic for franchising: Dealmakers’ Summit was launched.  I was privileged to be a part of it and to learn. Dealmakers’ Summit is the brainchild of Susan Black-Beth, COO of Super Wash Car Washes, and it was designed to match equity funds with franchise systems looking to expand, improve or sell.  As an […]

Read More ...

Balancing Vacations and Franchisees

“ Summer time and the livin’ is easy…” Oh, Ira Gershwin knew of what he spoke!  It is summer and the sun, warm breezes, clear skies and long days call a siren’s song to us all.  Office staff is peeling off for vacation and well-deserved rest. But what about your franchisees?  Does the business model […]

Read More ...

A Shoe-shopping Love/Hate Story

Men will never understand our love affair with shoes, so most women have given up explaining it – including me.  But this is a story about shoe-shopping love. I ordered shoes from Zappos for the first time on Tuesday.  I hate to shop (there is a gene broken somewhere in my DNA string), but shopping […]

Read More ...

Manuals: From Door Stops to Action Tools

Let’s face it: no one reads Manuals except the writing staff.  And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts?  That is – until now.  Besides, they had two weeks of training – they know what they are doing.  Right. Before we […]

Read More ...

FranWise Offers Translations at West Coast Expo

Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]

Read More ...

Boo! Are there spooky ghosts in your FDD?

Boo! It’s almost time for Halloween and here in California, it’s more of a holiday for adults than children.  For one night we don costumes and masks and show … the “real” us?  Or is it the darker shadow of our selves, as posited by Carl Jung?  Who cares!  We are we have fun, create […]

Read More ...

Valid Translations Equal Global Growth in Franchising

Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]

Read More ...

© 2006-2020 FranWise All Rights Reserved | Privacy Policy | Contact Us