Marketing: The Next Step to Beating the Pandemic

We all choose how we relate to stressful situations: pull your head into your shells like a tortoise, or, strike out with a steady pace and win the race, like another, more famous, tortoise.  Which do you choose? The COVID -19 pandemic hit threw us all off balance.  It was hard to fathom and understand, but we […]

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Time to Relocate?

Every system has one or more sites that are tired. Is that site still optimal for the brand? If a franchisee brought it to you today, would you approve it? If not, consider using this time to relocate.

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10 Steps to a Safer Reopening

If your business or office has been closed for the better part of three months, it is time to take a look at everything from top to bottom.

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Beyond PPP: New Considerations In Lending

The lending pendulum is swinging and putting extra burdens on franchisees. How can franchisors help and grow the system?

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Reopening: It’s more than royalty flow

It really is true that we are all in this together, but we won’t all travel the same path. Those brands who know who they are, deeply understand their financial model and have core values to guide decisions will fare better. Take the time now to shore up your foundation then build. Life will be different, but that can be good, too.

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Put Your Mask on First

Everyone who has ever flown has heard this in every pre-flight announcement, “If you are traveling with someone who needs help with their mask, put yours on first.”  If you don’t have the strength to go on, you can’t help others.  That was never more applicable than in today’s situation. For many of you, this is the […]

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After the Storm: Disaster Relief

The storms have passed and the damage has been done and your franchisees must be up and running as soon as possible.  How do you prepare for the next crisis and interruption to your royalty revenue stream? Our webinar, After the Storm, addresses all these issues that are franchisors are facing today. Franchising is vulnerable […]

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Franchising Really Does Give Back

“I wondered why somebody didn’t do something.  Then I realized, I am somebody.”  author unknown. For the last 15 years, I have had the privilege of volunteering with a local charity at Christmas time.  Share Our Selves is a social services organization that, among its many great works, does Adopt-A-Family every year. This year, we […]

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Franchise Capital Exchange 2015 Bronze Sponsor

Stan Friedman, President FRM Solutions, a twenty seven year franchising veteran. Stan has been recognized as “outside the box” thinker with a passion for franchising and building the business case for diversity through franchising. In fact, in recognition of his work in diversity, Friedman proudly accepted the International Franchise Association’s Ronald E. Harrison Diversity Award […]

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Franchise Capital Exchange 2015 Silver Sponsor

Jania Bailey, President and COO of FranNet since 2006 is an executive leader with over 25 years experience in the banking and franchise industries. Jania shares her thoughts of Franchise Capital Exchange 2015.

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Franchise Capital Exchange 2015 Closes with a Bang

Franchise Capital Exchange 2015 closes with a record number of one-on-one meetings! Now it is time to think about 2016. What are the plans for growth? Are new initiatives part of the strategy? Are you looking for a financial partner?

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Private Equity For Franchise Growth

After three years on the production team for Franchise Capital Exchange, FranWise® is now producing the event that matches qualified franchisors with franchise-centric private equity funds. Our founder, Mary Ann O’Connell announces some exciting changes for 2015. http://youtu.be/msTtR6AsWd4    

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NLRB Decision- Practical Advice For Franchisors

There has been a lot of buzz and speculation surrounding the administrative ruling from the NLRB’s general counsel and the pending NLRB decision.  Listen in to a conversation with Lee Plave of Plave Koch, Shelley Spandorf of Davis Wright Tremaine and Deb Evans of Franchise Foundry for great, straightforward talk about the ruling, what it […]

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Get Motivated For Franchise Capital Exchange

It’s that time of year – when franchisors grow their businesses through the connections they make at Franchise Capital Exchange. http://youtu.be/MchhMFRW3nk

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Franchise Culture

It’s not WHAT you do, it’s WHY you do it that inspires franchisees and customers.

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Defending Your Brand

Some thoughts on branding – it’s history and relevance today. Let’s have a discussion on your views on branding. Leave your comments here.

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Franchisor Protection With Pronouns

Pronouns are little words, but they can make a big difference in your legal protection as well as your brand and culture.

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Countdown to Dealmakers’ Summit

The second annual Dealmakers’ Summit is just around the corner and we are looking for a few great franchise brands to meet the best in the equity market.

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Christmas In July – The Art of Giving to Your Franchisees

There is nothing like exchanging presents.  Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.  

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Setting Franchise Fees – Without a Dart Board

What was in the air yesterday?  Two people called to discuss converting their business to the franchise model (which, considering my business, is not unusual) and both wanted to offer very low franchise fees.  That’s discouraging because I don’t think they are doing the research necessary to be a really good, sustainable franchisor. Let’s look […]

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Dealmakers’ Summit & Sound Franchising Combine For Success

Last week was historic for franchising: Dealmakers’ Summit was launched.  I was privileged to be a part of it and to learn. Dealmakers’ Summit is the brainchild of Susan Black-Beth, COO of Super Wash Car Washes, and it was designed to match equity funds with franchise systems looking to expand, improve or sell.  As an […]

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Balancing Vacations and Franchisees

“ Summer time and the livin’ is easy…” Oh, Ira Gershwin knew of what he spoke!  It is summer and the sun, warm breezes, clear skies and long days call a siren’s song to us all.  Office staff is peeling off for vacation and well-deserved rest. But what about your franchisees?  Does the business model […]

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A Shoe-shopping Love/Hate Story

Men will never understand our love affair with shoes, so most women have given up explaining it – including me.  But this is a story about shoe-shopping love. I ordered shoes from Zappos for the first time on Tuesday.  I hate to shop (there is a gene broken somewhere in my DNA string), but shopping […]

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Proud to Be in Franchising

This is the season when a lot of us decide to give back to the community.  For me, it’s my 10th year with the Share Our Selves Adopt-A-Family in Costa Mesa – the best part of Christmas.  But today I reflected on how much franchising helps us out. This local charity works 365 days a […]

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Manuals: From Door Stops to Action Tools

Let’s face it: no one reads Manuals except the writing staff.  And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts?  That is – until now.  Besides, they had two weeks of training – they know what they are doing.  Right. Before we […]

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FranWise Offers Translations at West Coast Expo

Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]

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Boo! Are there spooky ghosts in your FDD?

Boo! It’s almost time for Halloween and here in California, it’s more of a holiday for adults than children.  For one night we don costumes and masks and show … the “real” us?  Or is it the darker shadow of our selves, as posited by Carl Jung?  Who cares!  We are we have fun, create […]

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Valid Translations Equal Global Growth in Franchising

Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]

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Interdependence Day

By now the celebrations are over, the fireworks are spent and the memories are made. That was a celebration of independence, but now, let’s celebrate inter-dependence. Franchising is a beautifully symbiotic relationship: No one entity thrives without the others’ success. Our franchising relationships and their focus on mutual success are what drive franchising. Yes, each […]

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Southern CA FBNs offer a panel of the pros. Three opportunities to hear them.

Marketing is not a field of dreams, but if you market your concept right, they will come. Come to one of three great Franchise Business Network meetings to learn from the best: Marketing Strategies for Building Your Brand. Speakers are: Carol Skinner of Juice It Up!, Amy Boone Thompson, COO of Stroller Strides, Allison Heinright […]

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A brave new world – for consumer marketing

Being brave is hard and being brave in hard times is the mark of a leader.  Tomorrow the brave leaders in consumer marketing for franchise brands will gather in San Francisco at Franchise Update Media Group’s first Consumer Marketing Conference.  They have gathered the best in marketing strategies for retail and service brands to discuss […]

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What’s In A Name?

Franchising is a curious business model: It’s all about uniformity and system, but we don’t share a common vocabulary.  Case in point – “Discovery Day.”  This is a term that means many different things within the licensing process. Discovery days are not unique to franchising.  As Geoff Seiber, CEO of FranFund (and formerly of FranChoice) […]

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I saw the future yesterday. Are you ready for it?

I saw the future yesterday.   Are you ready for it? Background I had the privilege of participating in a panel discussion at Cal State Fullerton presented by Epsilon Nu Tau, the first co-ed fraternity for entrepreneurship.  The topic was “Women Entrepreneurs.”  As I looked at the audience noticed there were no notepads, but there were […]

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IFA Convention – Investment or Expense? The Follow Up

The IFA convention is over and you are back at your desk (maybe a few dollars poorer from the casinos).  There were lots of people to meet, some great laughs and boatloads of information.  So now what?  To make your attendance at the convention an investment instead on an expense, there is a lot of […]

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IFA Convention: Investment or Expense

Making The IFA Convention An Investment Instead Of An Expense. The IFA Annual Convention is only 3 ½ weeks away and I’m excited about it. But, as I talk with friends, colleagues and clients about the money to attend and exhibit many say it is too expensive. I think that is backwards: this is one […]

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The Proof is in The Pudding

This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]

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You’re Not The Boss of Me!

When Moses came down the mountain with the clay tablets he was not carrying the 10 Suggestions; they were Commandments.

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Picture This

Use visuals in your writing to illustrate points, lead the eye and keep the readers’ attention. But, be sure to use good visuals and use them well.

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My Journey of Change in 12 Miles – Small Change Has an Impact

Lather, rinse, repeat. Lather, rinse, repeat. Doing the same thing repeatedly with the same results can be boring. Doing the same thing repeatedly and expecting different results is the definition of insanity. Doing the same thing repeatedly and getting different results is progress.

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The Gender Gap – He/She is Confused.

In the last few weeks we have looked at a lot of “hiccups” that all have the same effect – they take away the readers’ attention. This word play with gender is one of the most glaring examples.

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Sturgis & O’Connell Join Forces

By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.

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