Last week was historic for franchising: Dealmakers’ Summit was launched. I was privileged to be a part of it and to learn. Dealmakers’ Summit is the brainchild of Susan Black-Beth, COO of Super Wash Car Washes, and it was designed to match equity funds with franchise systems looking to expand, improve or sell. As an […]
Marketing is not a field of dreams, but if you market your concept right, they will come. Come to one of three great Franchise Business Network meetings to learn from the best: Marketing Strategies for Building Your Brand. Speakers are: Carol Skinner of Juice It Up!, Amy Boone Thompson, COO of Stroller Strides, Allison Heinright […]
Being brave is hard and being brave in hard times is the mark of a leader. Tomorrow the brave leaders in consumer marketing for franchise brands will gather in San Francisco at Franchise Update Media Group’s first Consumer Marketing Conference. They have gathered the best in marketing strategies for retail and service brands to discuss […]
Help! I’m drowning!! I am deluged with posts from social media gurus, fan pages, business experts and daily coupon offerings. There is so much stuff in my SM pipeline that I can’t find those posts that are most meaningful to my business and me.
The IFA convention is over and you are back at your desk (maybe a few dollars poorer from the casinos). There were lots of people to meet, some great laughs and boatloads of information. So now what? To make your attendance at the convention an investment instead on an expense, there is a lot of […]
Making The IFA Convention An Investment Instead Of An Expense. The IFA Annual Convention is only 3 ½ weeks away and I’m excited about it. But, as I talk with friends, colleagues and clients about the money to attend and exhibit many say it is too expensive. I think that is backwards: this is one […]
By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.
How can you use the power of networking to build a better franchise system with little or no added cost?