Let’s face it: no one reads Manuals except the writing staff. And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts? That is – until now. Besides, they had two weeks of training – they know what they are doing. Right. Before we […]
Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]
Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]
This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]
When Moses came down the mountain with the clay tablets he was not carrying the 10 Suggestions; they were Commandments.
Use visuals in your writing to illustrate points, lead the eye and keep the readers’ attention. But, be sure to use good visuals and use them well.
In the last few weeks we have looked at a lot of “hiccups” that all have the same effect – they take away the readers’ attention. This word play with gender is one of the most glaring examples.
By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.
If you don’t help your franchisees by giving them clear directions in your manuals, they have no shot at Emerald City, but a clear shot at melting away…
If you strive for excellence with the customer experience, shouldn’t you give the same respect to your customer, the franchisee?
Manuals and cookbooks have a lot in common: they both require specific and concrete directions to be effective.
Write your manuals with fewer words and simple sentences. Remember: franchisees use the manuals as reference guides, not reading material.