Franchising Really Does Give Back

“I wondered why somebody didn’t do something.  Then I realized, I am somebody.”  author unknown. For the last 15 years, I have had the privilege of volunteering with a local charity at Christmas time.  Share Our Selves is a social services organization that, among its many great works, does Adopt-A-Family every year. This year, we […]

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What’s In A Name?

Franchising is a curious business model: It’s all about uniformity and system, but we don’t share a common vocabulary.  Case in point – “Discovery Day.”  This is a term that means many different things within the licensing process. Discovery days are not unique to franchising.  As Geoff Seiber, CEO of FranFund (and formerly of FranChoice) […]

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Drowning in a sea of love?

Help! I’m drowning!! I am deluged with posts from social media gurus, fan pages, business experts and daily coupon offerings. There is so much stuff in my SM pipeline that I can’t find those posts that are most meaningful to my business and me.

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The Critical Component in Franchising

This week LinkedIn has had many discussions on the roles of the franchisor in terms of supporting franchisees.  Site acquisition, lease negotiations, training of employees …  While I believe all of these are important, I believe the greatest support a franchisor can offer a franchisee is teaching them to THINK rather than training them to […]

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Use networking for a better franchise system with little or no added cost

How can you use the power of networking to build a better franchise system with little or no added cost?

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