“I wondered why somebody didn’t do something. Then I realized, I am somebody.” author unknown. For the last 15 years, I have had the privilege of volunteering with a local charity at Christmas time. Share Our Selves is a social services organization that, among its many great works, does Adopt-A-Family every year. This year, we […]
Franchising is a curious business model: It’s all about uniformity and system, but we don’t share a common vocabulary. Case in point – “Discovery Day.” This is a term that means many different things within the licensing process. Discovery days are not unique to franchising. As Geoff Seiber, CEO of FranFund (and formerly of FranChoice) […]
Help! I’m drowning!! I am deluged with posts from social media gurus, fan pages, business experts and daily coupon offerings. There is so much stuff in my SM pipeline that I can’t find those posts that are most meaningful to my business and me.
This week LinkedIn has had many discussions on the roles of the franchisor in terms of supporting franchisees. Site acquisition, lease negotiations, training of employees … While I believe all of these are important, I believe the greatest support a franchisor can offer a franchisee is teaching them to THINK rather than training them to […]
How can you use the power of networking to build a better franchise system with little or no added cost?