10 Steps to a Safer Reopening

If your business or office has been closed for the better part of three months, it is time to take a look at everything from top to bottom.

Reopening: It’s more than royalty flow

It really is true that we are all in this together, but we won’t all travel the same path. Those brands who know who they are, deeply understand their financial model and have core values to guide decisions will fare better. Take the time now to shore up your foundation then build. Life will be different, but that can be good, too.

Put Your Mask on First

Everyone who has ever flown has heard this in every pre-flight announcement, “If you are traveling with someone who needs help with their mask, put yours on first.”  If you don’t have the strength to go on, you can’t help others.  That was never more applicable than in today’s situation. For many of you, this is the […]

Franchisor Protection With Pronouns

Pronouns are little words, but they can make a big difference in your legal protection as well as your brand and culture.

Christmas In July – The Art of Giving to Your Franchisees

There is nothing like exchanging presents.  Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.  

Annoying, pretentious and useless jargon

How clearly are you communicating with your franchisees and franchise prospects?  Jargon can cloud the message and repel people. Sometimes, we don’t even realize we are using jargon.  Here is a very good article and poll from the people at Forbes.  http://ow.ly/bvrhW What phrase or jargon is most annoying to you?

Manuals: From Door Stops to Action Tools

Let’s face it: no one reads Manuals except the writing staff.  And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts?  That is – until now.  Besides, they had two weeks of training – they know what they are doing.  Right. Before we […]

FranWise Offers Translations at West Coast Expo

Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]

Valid Translations Equal Global Growth in Franchising

Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]

A brave new world – for consumer marketing

Being brave is hard and being brave in hard times is the mark of a leader.  Tomorrow the brave leaders in consumer marketing for franchise brands will gather in San Francisco at Franchise Update Media Group’s first Consumer Marketing Conference.  They have gathered the best in marketing strategies for retail and service brands to discuss […]

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