Drowning in a sea of love?

Help! I’m drowning!! I am deluged with posts from social media gurus, fan pages, business experts and daily coupon offerings. There is so much stuff in my SM pipeline that I can’t find those posts that are most meaningful to my business and me.

I saw the future yesterday. Are you ready for it?

I saw the future yesterday.   Are you ready for it? Background I had the privilege of participating in a panel discussion at Cal State Fullerton presented by Epsilon Nu Tau, the first co-ed fraternity for entrepreneurship.  The topic was “Women Entrepreneurs.”  As I looked at the audience noticed there were no notepads, but there were […]

The Proof is in The Pudding

This is a special edition for National Punctuation Day. The air soled ate swayed Wales, until his sun tolled hymn two weight; four more thyme! That sentence does not make sense but it passes muster when run through the Microsoft spelling and grammar checks, so, is it correct? In the last few months we have […]

You’re Not The Boss of Me!

When Moses came down the mountain with the clay tablets he was not carrying the 10 Suggestions; they were Commandments.

Picture This

Use visuals in your writing to illustrate points, lead the eye and keep the readers’ attention. But, be sure to use good visuals and use them well.

The Gender Gap – He/She is Confused.

In the last few weeks we have looked at a lot of “hiccups” that all have the same effect – they take away the readers’ attention. This word play with gender is one of the most glaring examples.

Sturgis & O’Connell Join Forces

By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.

You CAN Get There From Here

If you don’t help your franchisees by giving them clear directions in your manuals, they have no shot at Emerald City, but a clear shot at melting away…

Consistency – More than the customer experience

If you strive for excellence with the customer experience, shouldn’t you give the same respect to your customer, the franchisee?

Clear As Mud

Manuals and cookbooks have a lot in common: they both require specific and concrete directions to be effective.

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