When Moses came down the mountain with the clay tablets he was not carrying the 10 Suggestions; they were Commandments.
Use visuals in your writing to illustrate points, lead the eye and keep the readers’ attention. But, be sure to use good visuals and use them well.
By combining their expertise in franchise sales, development, operations and training, they offer franchisors a spectrum of consulting and advisory services unmatched in the franchise industry.
If you don’t help your franchisees by giving them clear directions in your manuals, they have no shot at Emerald City, but a clear shot at melting away…
If you strive for excellence with the customer experience, shouldn’t you give the same respect to your customer, the franchisee?
Manuals and cookbooks have a lot in common: they both require specific and concrete directions to be effective.
Write your manuals with fewer words and simple sentences. Remember: franchisees use the manuals as reference guides, not reading material.
Maybe sticks and stones won’t break your bones, but the wrong words will break the intent of your manuals.
Last week we started on a series of blogs to help improve your writing skills. These are specifically for writing franchise manuals, though many can be used in all written communication. “Use your inside voice, dear.” This is another one of Moms’ great lessons that also applies to a well-constructed manual. In this week’s column […]