There is nothing like exchanging presents. Here are a few ideas on giving knowledge and tools to your franchisees to boost brand value.
What was in the air yesterday? Two people called to discuss converting their business to the franchise model (which, considering my business, is not unusual) and both wanted to offer very low franchise fees. That’s discouraging because I don’t think they are doing the research necessary to be a really good, sustainable franchisor. Let’s look […]
Let’s face it: no one reads Manuals except the writing staff. And why would your franchisees do that when you are there to answer the questions and explain the long, boring written parts? That is – until now. Besides, they had two weeks of training – they know what they are doing. Right. Before we […]
Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]
By now the celebrations are over, the fireworks are spent and the memories are made. That was a celebration of independence, but now, let’s celebrate inter-dependence. Franchising is a beautifully symbiotic relationship: No one entity thrives without the others’ success. Our franchising relationships and their focus on mutual success are what drive franchising. Yes, each […]
Franchising is a curious business model: It’s all about uniformity and system, but we don’t share a common vocabulary. Case in point – “Discovery Day.” This is a term that means many different things within the licensing process. Discovery days are not unique to franchising. As Geoff Seiber, CEO of FranFund (and formerly of FranChoice) […]