How clearly are you communicating with your franchisees and franchise prospects? Jargon can cloud the message and repel people. Sometimes, we don’t even realize we are using jargon. Here is a very good article and poll from the people at Forbes. http://ow.ly/bvrhW What phrase or jargon is most annoying to you?
Как вы можете защитить свой бренд на международной арене, если вы не понимаете, о чем говорят?* (*How can you protect the brand if you don’t know what they are saying?) Today’s society is truly global – are you prepared to tell your story while protecting the message? FranWise and Teneo Linguistics Company offer State-Of-The-Art, Certified […]
Traditionally, when companies expanded into other nations, they would hand over all the manuals and documentation in English text and pretty much say “good luck.” Locals would be left to their own means, frequently translating the highly specialized materials themselves. This was dangerous to franchises because there was no verification in place. Was the translation […]