Marketing: The Next Step to Beating the Pandemic

We all choose how we relate to stressful situations: pull your head into your shells like a tortoise, or, strike out with a steady pace and win the race, like another, more famous, tortoise.  Which do you choose? The COVID -19 pandemic hit threw us all off balance.  It was hard to fathom and understand, but we […]

10 Steps to a Safer Reopening

If your business or office has been closed for the better part of three months, it is time to take a look at everything from top to bottom.

Resources for Re-opening

Congratulations! You have made it though one of the country’s most trying times and navigated the COVID-19 pandemic, social distancing, restructures, PPP and the rest. But now what? How do you bring your franchise brand back to a changed market effectively? There is so much to reconsider as you prepare to reopen that concerns the […]

Franchising Really Does Give Back

“I wondered why somebody didn’t do something.  Then I realized, I am somebody.”  author unknown. For the last 15 years, I have had the privilege of volunteering with a local charity at Christmas time.  Share Our Selves is a social services organization that, among its many great works, does Adopt-A-Family every year. This year, we […]

The Trip You Had

How was your #IFA2014 experience?  Was it exactly what you expected?  How to integrate change into your franchise system while staying true to your vision.

This Thanksgiving be grateful for the welfare state.

It is Thanksgiving and a time of reflection.  We pause to appreciate the bounty in our lives and express our gratitude.  It is my favorite holiday.  But this year, it is important to re-examine the history of the holiday and what it meant then and now. The first Thanksgiving was a celebration of welfare.  And […]

Dealmakers’ Summit & Sound Franchising Combine For Success

Last week was historic for franchising: Dealmakers’ Summit was launched.  I was privileged to be a part of it and to learn. Dealmakers’ Summit is the brainchild of Susan Black-Beth, COO of Super Wash Car Washes, and it was designed to match equity funds with franchise systems looking to expand, improve or sell.  As an […]

Balancing Vacations and Franchisees

“ Summer time and the livin’ is easy…” Oh, Ira Gershwin knew of what he spoke!  It is summer and the sun, warm breezes, clear skies and long days call a siren’s song to us all.  Office staff is peeling off for vacation and well-deserved rest. But what about your franchisees?  Does the business model […]

Women, Leadership and Franchising

Women in business – that used to be a radical phrase and when I say “used to be” I am referring to my teens.  Now, women are ubiquitous in Western businesses.  Some, like Meg Whitman and Carly Fiorina, have gone on to great notoriety and made the leap from business to politics and back again.  […]

A Shoe-shopping Love/Hate Story

Men will never understand our love affair with shoes, so most women have given up explaining it – including me.  But this is a story about shoe-shopping love. I ordered shoes from Zappos for the first time on Tuesday.  I hate to shop (there is a gene broken somewhere in my DNA string), but shopping […]

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